LEILA

COBO

"The top Latin music journalist in the U.S." -Variety

 

The narrative is rapidly paced, just like the music that fills its pages, and is best served while playing the songs it chronicles." -Kirkus

WHAT'S NEW

"How did “Despacito,” by Luis Fonsi and featuring Daddy Yankee become such a massive hit in the U.S. in 2017?  The author examines the births of notable songs that captured Latin culture in the global imagination. Cobo tells these stories through interviews with the eclectic mix of people who created them. At its core, this is a book about believing in what many considered impossible: “It’s too much Spanish,” said American radio programmers about the titular megahit, which demonstrates the power of music to change attitudes [...]Cobo is a highly knowledgeable guide, and she delves deep into the canon to make a convincing case for Latin music as a significant driver of American culture at large. An entertaining oral history."

-Kirkus Reviews

"One of the world's foremost experts on all Latin music." -Pollstar

“I'm a big fan of Leila's novels and have been an avid reader of her Billboard articles for years. She's a music industry insider who really knows her stuff and will have great advice for any young aspiring musician!”

 

-Gloria Estefan

BOOKS AND PUBLICATIONS

 

 

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decoding cover
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tell me something true.jpg

When Gabriella discovers a journal--a book that begins as a new mother's letters to her baby girl, but becomes a secret diary--the final entry leaves one question unanswered: the night her mother died, was she returning to Colombia to end an affair, or was she abandoning her family for good? "Raw, passionate, fearless,." -Examiner "[A] poignant tale of truths hidden and laid bare."—Booklist

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TheSecondTimeCover.JPG
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Jenni Rivera Spanish cover 2.18.13.jpg
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Ednita
Ednita
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apunta_a_las_estrella.jpeg
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24cover_RosalíaLORES
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Marc Anthony Billboard Cover Story
Marc Anthony Billboard Cover Story

Marc Anthony's Billboard cover story was timed with his appearance at the Billboard Latin Music Conference and Awards in 2014.

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09cover_lores.jpeg

The Billboard Shakira cover story featured an exclusive interview with the artist during the final stages of her new album, Shakira, where she spoke candidly about music, love and her son.

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5cover_JBalvin_LORES
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WHAT THE CRITICS ARE SAYING:
  • An Ingram Magazine "New Voices" Pick.

  • A Starbuck's "Bookish Reading Club" Writer.

  • Las Comadres National Club Picks

  • LatinoStories.com 2010 Top Ten "New" Latino Authors to Watch. 

  • Best Hispanic Books of 2009 Top 10 List  (The Society of Latino and Hispanic Writers of San Antonio)

  • "Cobo has a beautiful, in depth style of writing that really pulls you into her story.  She is especially gifted at dealing with emotions that we can all relate to."

ABOUT

With two acclaimed novels, two top-selling biographies and a landmark Latin music industry guide, Leila is one of the world's foremost experts in Latin music, as well as a prolific published author and speaker and the VP of Latin content for Billboard, widely recognized as the Bible of music worldwide.

 

Leila has been instrumental in growing Billboard's Latin presence across all its platforms and also programs the Billboard Latin Music Conference and hosts its iconic Q&As with global superstars who have included Pitbull, Ricky Martin, Marc Anthony, Juanes, Mana and Jenni Rivera. 

A Fulbright scholar from Cali, Colombia, Leila is also a classical pianist, successful novelist and biographer with degrees in journalism from Bogotá’s Universidad Javeriana and in piano performance from Manhattan School of Music.

 

She also has master’s in communication management from The Annenberg School at the University of Southern California.  Prior to launching her career in journalism, Leila had a successful career as a concert pianist.